Lena Gyulkhasyan, Head of Marketing at Apricot Capital, was a guest on Armenia TV’s morning program Bari Luys.
During the interview, she spoke about why Apricot Capital initiated and supported the Armenian translation of Morgan Housel’s global bestseller, The Psychology of Money — emphasizing the importance of financial literacy in Armenia.
She also highlighted Apricot Capital’s broader efforts to foster a culture of responsible investing, aimed at encouraging long-term thinking and a healthier approach to personal finance among the public.
Watch the full interview below:
As part of its corporate social responsibility efforts, Apricot Capital is supporting the Armenian translation of Carl Flesch’s internationally renowned method book “The Art of Violin Playing”.
The Armenian-licensed investment company Apricot Capital, henceforth makes investments and margin trading accessible with its new mobile application, contributing to managing clients' financial resources effectively.
“The Psychology of Money,” the global bestseller by Morgan Housel, has been published in Armenian at the initiative and with the support of Apricot Capital, and in cooperation with Newmag Publishing House. The book offers practical lessons that can help readers build a more secure financial future. It’s set to enrich the Armenian-language literature available […]
This page was last updated 10.07.2025 18:07
